Project- Comprehensive Print Advertising Campaign
Urban outfitters
The Campaign consists of 2 cohesive posters.
Company background: Urban Outfitters is a lifestyle retail store that is partnered with Anthropologie, free people, Vetri family, and Nuuly. They provide everything from fashion, beauty, home decor, and little necessities from cameras/film to lighting and everything in between.
Objective: The expansion of the partnerships have let the company to provide consumers with their everyday essentials/wants for a reasonable price. Most consumers tend to be women, however now we’d like to really focus on getting male consumers to buy. With a busy lifestyle Some male consumers are constantly working or at school and don’t get to experience that time for themselves to unwind properly. There isn’t a variety of styles for male consumers, so we’d like to campaign a new men’s collection that captures style, affordability and uniqueness.
Target Audience:
Men- ages between 18-35
Students living on residence
Working adolescent and adults
Married men who have children
Men who are on the go for businesses
Brand voice:
Modern, innovative, compassionate,
Insight:
Most men don’t have a strong taste for interior design and most accessories don’t have a variety of styles i.e. including watches, belts, and stationary (notebooks)
Single minded thoughts:
There isn’t a variety for men to choose from when it comes to style and colour
Execution requirements:
Advertise it online (digitally)
Print for in store use
